Little Golden Books were known for early experiments in product placement, featuring brands like Johnson & Johnson Band-Aids (in "Doctor Dan and Nurse Nancy") and Kleenex tissues (on the cover of "Little Lulu and Her Magic Tricks"). -AI Overview
Early Experiments:
Little Golden Books were among the first to incorporate product placement, using brands as part of the story or on the cover.Doctor Dan and Nurse Nancy:
These books included junior-size Johnson & Johnson Band-Aids, teaching safety tips while promoting the product.Little Lulu and Her Magic Tricks:
The front cover featured a small package of Kleenex tissues, demonstrating the practical use of tissues and their versatility.Tex and His Toys:
The front cover featured a small package of celophane tape, demonstrating the practical use of tape and their versatility.Susie's New Stove: The Little Chef's Cookbook #85
Promoted the use of the "Little Chef" made by Tacoma Metal Products. Introduced children to the joys of cooking and encourage their creativity in the kitchen including simple recipes.
Marge's LITTLE LULU and her Magic Tricks
Little Golden Book Kleenex Tissue Advertising#204 by Marjorie Henderson Buell (1954 Simon and Schuster)
- The front cover of Little Lulu and Her Magic Tricks contained a small package of Kleenex tissues. A well-known cartoon character, Little Lulu promoted Kleenex’s practical use, but also demonstrated how tissues could be used to make people, animals, or flowers.
Note From the Publisher:
"For a long time Little Lulu has been wondering how she would look in a Little Golden Boook Here, finally, she makes her bow and of all things - as a magician. It was a pleasant surprise to us to discover that Little Lulu knew how to make cute toy and other objects out of Kleenex tissues. It occurred to us that thousands of other children might want to make these, too, and so we asked the International Cellucotton Product Company how they would feel about making up for us a special pack of tissues for Little Lulu's book. They cheerfully agreed and we are properly grateful to them.Synopsis: When Little Lulu's trip to the magic shop is thwarted, a mysterious little old lady in a black cape teaches her how to do 'magic' with Kleenex. Included are instructions for making a flower, a bunny, and a doll. Preview on Etsy
Have fun, and we hope that the things you make turn out beautifully."
Doctor Dan: The Bandage Man
(#111) written by Helen Gaspard and illustrated by Corinne Malvern, features a title page complete with 6 Band-Aid plastic bandages. The 50th Anniversary Of Little Goldens Books 1993- "Doctor Dan The Bandage" only featured 2 Band-Aid plastic bandagesSimon and Schuster, 1950 Originally published. Renewed 1977 by Random House #312-07
-- The story stars a young boy named Dan who gets a scratch on his finger while playing with friends. His mother cleans the injury and puts a bandage on it, and Dan instantly feels better. Using his newfound knowledge of first aid, he then happily cleans and bandages the small wounds (both real and imagined) of his toys, pets and family members. Flipbook - - EnglishMangaKid - Johnson & Johnson Museum vk.com by Helen Caspard ... PDF - MismatchedBookends
Read all about Doctor Dan and the tie to johnson & Johnson Bandages here - Image sources: MyVintageMending and Pinterest Slideshow
Synopsis: Nancy loves to play Nurse, but her older brothers are always too busy with their big boy games to play with her. One day, when brother Billy falls and hurts himself, Nurse Nancy is at the ready!
More images from MyVintageMending, Pinterest (Etsy Slideshow) and here also see Ebay listing here
'' Fun with Decals #139 (A very special Little Golden Book with a page of real Decals) with Meyercord decals. Written by Elsa Ruth Nast, illustrated by Corinne Malvern, and published in 1952 by Simon and Schuster.
#559 Betsy McCall (and Cousin Sandy)
TEX and his TOYS #129 (A Little Golden Make-It Book)
This Book Contains a Genuine Roll of TEXCEL® Cellophane Tape
Written by Elsa Ruth Nast, pictures by Corinne Malvern. Published by Simon & Schuster. Copyright 1952
Story: Tex and his Little Sister have a work shop on the front porch. They have paper, scissors, pencil & pins they will use + Tex's toy book which came with it's own tape. They go to work making a pinwheel, rocking horse, doll hat, a handy box, airplane & twirly bird.
EXTRA: "Tex and His Toys" (Little Golden Make-It Book) Texcel Tape Vintage Print Ad 1952
'' Fun with Decals #139 (A very special Little Golden Book with a page of real Decals) with Meyercord decals. Written by Elsa Ruth Nast, illustrated by Corinne Malvern, and published in 1952 by Simon and Schuster.
A NOTE FROM THE PUBLISHERS:The children around our house, in response to an informal poll, have agreed that among their major interests are:
1. THINGS TO CUT UP. 2. THINGS TO STICK TOGETHER.
3. THINGS WITH LOTS OF COLOR. 4. THINGS TO SLOSH IN WATER.
Meyercord Decals combine these charms in one simple sheet. The children were unanimous in their wish to have decals of their own to use in their own way.
The Meyercord Company, an understanding group, agreed that the project of making decals available to every child with a toy box or bed to decorate was indeed a worthy one. They have, therefore, made it possible for us to offer this very special-special Little Golden Book containing genuine decals.
More About Meyercord Co. The Decal Makers...
#559 Betsy McCall (and Cousin Sandy) - A Paper Doll Story Book by Selma Robinson, Pictures by Ginnie Hofmann. Copyright 1965 by McCall Corporation
Promting McCall's PatternsAfter you have read this story, you can have fun dressing up Betsy McCall and her cousin, Sandy. Tear out the doll page and stick it on a piece of cardboard. Then carefully cut out the dolls. Now dress them in the clothes at the back of the book. Patterns for Betsy's clothes are based on McCall's Patterns, available at fine stores everywhere. Betsy McCall is a regular feature of McCall's Magazine,
Thanks For Visiting
Copyright © 2018 - Creative eXpressions
Sources: ... FlipBook ... Scribed ... PDF
This Site is in no way apart of, with, or associated with The Walt Disney Company. Some content is Copyright © The Walt Disney Company. No parts of this site are to be reproduced without written permission.
These books are for educational purposes only!!
**FAIR USE** Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research.
Promting McCall's Patterns
- After you have read this story, you can have fun dressing up Betsy McCall and her cousin, Sandy. Tear out the doll page and stick it on a piece of cardboard. Then carefully cut out the dolls. Now dress them in the clothes at the back of the book. Patterns for Betsy's clothes are based on McCall's Patterns, available at fine stores everywhere. Betsy McCall is a regular feature of McCall's Magazine,
Thanks For Visiting
Copyright © 2018 - Creative eXpressions
Copyright © 2018 - Creative eXpressions
Sources: ... FlipBook ... Scribed ... PDF
This Site is in no way apart of, with, or associated with The Walt Disney Company. Some content is Copyright © The Walt Disney Company. No parts of this site are to be reproduced without written permission.
These books are for educational purposes only!!
**FAIR USE** Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research.
This Site is in no way apart of, with, or associated with The Walt Disney Company. Some content is Copyright © The Walt Disney Company. No parts of this site are to be reproduced without written permission.
These books are for educational purposes only!!
**FAIR USE** Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research.
