TvTropes - Nurse Nancy
National Museum of American History
Nancy liked to play with dolls. She liked to play mother. She liked to play teacher. And best of all, she liked to play nurse.
A Little Golden Book published in 1952, written by Kathryn Jackson with illustrations by Corinne Malvern.
Nancy is a little girl who love to play dress-up and pretend — and most of all she loves to play nurse, even if her older brothers are too busy with their boy-games to join in. But when her brother Tom falls and hurts his knee, Nurse Nancy is ready with her new Band-Aid brand plastic strips to make him feel better.
Alongside Doctor Dan the Bandage Man, Nurse Nancy was published in partnership between Little Golden Books publisher Simon & Schuster and the Johnson & Johnson company to promote the sale of Band-Aid brand bandages
to children.
Tropes in Nurse Nancy:
- Alliterative Title: Nurse Nancy (and the little boy's equivalent, Doctor Dan).
- And Your Reward is Edible: Because Nancy was such a good girl and took care of her brother when he was hurt, Nancy's mother gives her an extra cookie with lunch.
- Candy Striper: Nancy wears a blue-and-white striped dress under an apron with a blue-and-white cross emblem on it, but the sentiment is identical to that of the red-and-white stripes of an authentic Candy Striper uniform. (That sentiment being of a cutesy, earnest girl setting a good example for readers by taking care of the injured.)
- Insistent Terminology: Nancy's got a brand new box of "Band-Aid brand plastic strips," not just any old bandage!
- Merchandise-Driven: The book was created as part of a partnership between Little Golden Books and Johnson & Johnson to promote their line of Band-Aid bandages to children. Although Band-Aids are a genericized trademark today, that wasn't always the case. Band-Aids were first sold by Johnson & Johnson in 1921 but they didn't gain popularity (and certainly not market dominance) until several years later. Getting children excited about the product (it comes in fun shapes and colors!), teaching them how to use it (by describing basic first aid), and showing the advantages of using Band-Aid brand bandages over its competitors (slimmer and more comfortable than a gauze dressing, so simple to use a child could do it) was all part of the marketing.
- Product Placement: Nancy is shown using Band-Aid brand bandages to replace the bulky, cumbersome gauze her mother received from her doctor for a little cut on her finger, and to patch up her brother Tom's scraped knee when there are no adults around to administer first aid.
- Scary Stinging Swarm: Nancy's brothers Tom, Billy, and Dan accidentally hit a bee's nest while playing baseball. They run away from the swarm to avoid getting stung, but Tom scrapes his knee in their haste to escape.The boys' ball had hit a bees' nest, and angry bees were pouring out.
"Look out!" Tom shouted. "Here they come!" And the three boys came racing towards the house, with the angry bees close behind.
Nancy held the door open while the boys came piling in. Then she slammed it shut on the bees.
TvTropes- Doctor Dan
Smithsonian National Museum of American History's collection
"I know what to do. We'll wash your finger clean and bandage it up, and it will be better than new."
A children's book from Little Golden Books first published in 1950, written by Helen Gaspard with illustrations by Corinne Malvern.
When Dan scrapes his finger one day while playing cowboy, his mother bandages it with a nice clean Band-Aid so it's good as new! Now Dan knows just what to do when his sister Carly's doll takes a nasty spill. And when his father gets a cut while mowing the lawn, Dan is ready to help patch things up.
Alongside Nurse Nancy, Doctor Dan the Bandage Man was published in partnership between Little Golden Books' parent company Simon & Schuster and the Johnson & Johnson company to promote the sale of Band-Aid brand bandages to children.
Tropes Found in Doctor Dan Include:
- Alliterative Title: Doctor Dan (and the little girl's equivalent, Nurse Nancy).
- The Cameo: A Donald Duck toy appears among the stuffed animals on the "Note from the Publisher" page.
- Insistent Terminology: Real "Band-Aid" brand Adhesive Bandages are included in the book.
- Merchandise-Driven: The book was created as part of a partnership between Little Golden Books and Johnson & Johnson to promote their line of Band-Aid bandages to children. Although Band-Aids are a generic trademark today, that wasn't always the case. Band-Aids were first sold by Johnson & Johnson in 1921, but they didn't gain popularity (and certainly not market dominance) until several years later. Getting children excited about the product (they can play doctor!), teaching them how to use it (by describing basic first aid), and showing the advantages of using Band-Aid brand bandages over its competitors (so simple to use a child could do it) was all part of the marketing. There is even a Note from the Publisher included at the beginning of the book explaining the partnership:For a long, long time, the publishers have been ardent admirers of BAND-AID Adhesive Bandages — not only for themselves (publishers seem to cut themselves more than other people) but because of their effect on children. We've noted that BAND-AID Adhesive Bandages not only cheer and comfort small boys and girls who bang themselves up, but that they make wonderful playthings as well. No one quite knows how many millions of dolls and stuffed toys and live pets have been patched up in this manner.
Consequently, when the idea for this book came to us, we promptly went to Johnson & Johnson and asked them if they would be willing to help us. They were very nice about it and asked that we point out that BAND-AID is Johnson & Johnson's trademark for its brand of adhesive bandages and for several other products in its line. - Product Placement: Downplayed. It's less blatant in Doctor Dan than it is in Nurse Nancy, with the "BAND-AID" brand name only being mentioned in the "Note from the Publisher" and the postscript (and the cover art of most editions) — but the fact remains that the book was written to promote Band-Aid brand bandages. Features of Band-Aid packaging are even described when Dan patches up his sister Carly's doll:He pulled out the little string on the bandage wrap. He picked the bandage out and held the two stiff pieces. And zip! That bandage was on the doll's head.
- Stock Animal Name: Dan's puppy is named "Spotty."
Relive Your Childhood with NMAH’s Little Golden Books Exhibition
From The Poky Little Puppy to Doctor Dan the Bandage Man, Little Golden Books have been a childhood staple since 1942 Thanks For Visiting
Copyright © 2018 - Creative eXpressions
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LITTLE GOLDEN BOOKS @T.M. of Western Publishing Company, Inc.
These books are for educational purposes only!!
**FAIR USE** Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research.
This Site is in no way apart of, with, or associated with The Walt Disney Company. Some content is Copyright © The Walt Disney Company. All images are copyrighted © and owned by their respective holders. No parts of this site are to be reproduced without written permission.
LITTLE GOLDEN BOOKS @T.M. of Western Publishing Company, Inc.
These books are for educational purposes only!!
**FAIR USE** Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research.
